Browse through the following articles about Internet Marketing.

The Good, the Bad and the Ugly of Web Design: Make a good first impression with your spa website.

How to Improve Your Website Conversion Rate: turn website visitors into spa customers.

Building and Strengthening Your Brand with Social Networks: Everyone is talking. What are they saying about your brand?

News, Buzz and Your Spa: Having a hard time finding topics for your marketing communications? Take a look at the news.

Keywords – Still Key for a Successful Spa Website: Choose the right keywords for search visibility & customer confidence.

Link Building Basics: Linking your way to the top of search engines.

To Blog or Not to Blog…That is the Question: Find out whether blogging is right for your day spa.

To Blog or Not to Blog…That is the Question - Part Two: Tips to help you plan and launch your blog.

New Rules of Internet Marketing: How blogs, videos, and social networks facilitate engaging, two-way communication with customers.

Securing Your Competitive Advantage: Find out why your salon or day spa needs a website and learn how you can use your website to improve your bottom line.

Internet Marketing: This was published as a Web Exclusive article on Skininc.com in August 2004.

How to Improve Your Website Visibility: What's the point of having a website if customers aren't finding it? Learn the basics to having your salon website show up in search engine results.

How to Create a Profitable Website: This article looks at how to generate leads from your website and turn visitors into customers.

Building a Strong Internet Presence: Published in June 2005 in Dermascope magazine, this article looks at online measures to increase sales and improve customer relations.