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Frequently Asked QuestionsThe following links provide answers to frequently asked questions about our services. What companies do you work with? Search Engine OptimizationWhat is search engine optimization and how will it
help my site?
Email MarketingHow would I benefit from an Email Marketing Campaign?
Traffic AnalysisWhy should I care about Traffic Analysis and what does it cost? TrainingHow would I benefit from training?
Website DevelopmentHow much does it cost to design a web site?
Business ConsultingWhat is involved in Business Consulting? What companies do you work with?We work with companies in the Health and Beauty industry including: spas, day spas, salons, product and equipment manufacturers and distributors, physicians and therapists. Back to Top What is search engine optimization and how will it help my site?Search Engine Optimization (SEO) makes your web pages more visible to search engines. Improved search engine ranking helps draw more visitors to your website. More visitors to your site translates into more sales for your business. Back to Top How much does a search engine marketing campaign cost?Costs for search engine marketing vary greatly based on several factors: website design, number of keywords and link popularity. The typical range for services is $200 - $1000. Please call us so that we can access your needs. Back to Top
Do you offer training in search engine marketing?Yes, search engine marketing is one of many topics that we cover in our customized onsite training programs. Please see our Training page for more information. Back to Top How would I benefit from an Email Marketing Campaign?You'll be able to send targeted messages to your customers and prospects alerting them to special offers, as well as new products and services. You'll drive more visitors to your website for additional information about your spa. "Self-service website" customers reduce the overall cost of your customer support saving you time and money. Back to Top Can you manage our Email Marketing campaign?Yes, we can manage all aspects of your Email Marketing campaign, including content creation, design services and reporting analysis. We'll also set up your sign-up form on your website. We'll manage your list and track response rates of each campaign. Additionally, we can provide coaching and consulting so that you can run your own Email Marketing campaigns. Back to Top Can I put my existing customers on my mailing list?If you have permission to email your clients, we'll be happy to import them into your online list. Contact us for details. Back to Top Why should I care about Traffic Analysis and what does it cost?Traffic Analysis provides important information about your site visitors such as: where they are coming from, which terms they searched on, and how much time they spend on various pages. Log files identify pages that are important to your website visitors and those that may be problematic. This information allows you to make changes to get the most out of your website. A preliminary analysis for a small site (4-8 pages) ranges from $100-$200. Larger sites and those with e-commerce are more. Back to Top How would I benefit from training?Training gives you basic skills and confidence to build and maintain your website. You'll learn the importance of website design, online marketing and promotion. It promotes team spirit as you and your personnel focus on website goals and strategy. Back to Top What topics do you cover in your training sessions?We offer customized onsite training programs to suit your individual needs. Topics include website design, search engine optimization and email marketing. Please see our Training page for more information. Back to Top How much does it cost to design a web site?The cost of web site design varies based on several factors including the number of pages, graphics, programming, content development and revisions. A web page with light copy-editing ranges from $100-$300 per page. We offer attractive web packages beginning at $395. Back to Top What types of web sites can you design?Most spa websites fall into one of three categories: an information site, an e-commerce site, or a combination of the two. Your website strategy and goals determine which design is right for you. Back to Top Can I make changes to my web pages?Absolutely. You have full access to all your web pages. If you don't an html editor, we'll even recommend a free software . Back to Top Do you provide hosting services?No, we do not provide hosting services. We work with any hosting service that you like. If you don't one, we can recommend several reputable companies that offer reasonably priced hosting and ecommerce solutions. Our hosting partners charge $4.95/month and a small setup charge. This is a huge savings over competitors that charge $29/month. Back to Top What is your payment plan for web site design?For new clients or for small jobs (less than $500), we require full payment before beginning work on your project. For all other projects, payments are divided in two: one-half initial payment and the remainder upon completion. Back to Top What is involved in Business Consulting?Business Consulting services focus on specific solutions to help you achieve your e-business goals. We can help you align your online and offline marketing strategies, build brand awareness and customer loyalty. Back to Top
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