Spa Marketing During a Recession: Customers rule during a recession. Stay customer-focused and ahead of your competitors.

Gift Cards Sales to Drop This Holiday: Take these marketing measures to offset slumping gift card sales.

Marketing Luxury Services in a Down Economy: Smart marketing strategies for a struggling economy.

News, Buzz and Your Spa: Having a hard time finding topics for your marketing communications? Take a look at the news.

To Blog or Not to Blog…That is the Question: Find out whether blogging is right for your day spa.

To Blog or Not to Blog…Part Two: Tips to help you launch a successful blog.

Building a Strong Brand: Brand importance and low cost measures spa professionals can take to promote their brand.

Marketing Basics for Your Salon or Spa: A review of marketing basics to help you formulate a marketing plan for your spa.

The Marketing Mix and Your Salon: Take a look at how the 4 P's of marketing effect your day spa or salon.

Differentiate Your Day Spa: Give people a reason to do business with you.

Customer Loyalty Programs: Will a customer loyalty program make sense for your day spa?

Retaining Your Spa Customers: A simple plan to retain or win back defecting customers.

Why Have a Customer Loyalty Program?: Even a simple customer loyalty program will help retain clients and improve sales.